The T. Wayne Robertson Memorial Fund was established in 1998 to honor the life of T. Wayne, one of the most influential figures in motorsports history. As a true fan of the sport, T. Wayne began his career as a Winston Cup show car driver for RJ Reynolds Tobacco Company in 1971. At the time of his death, Robertson was the president of Sports Marketing Enterprises, a division of R.J. Reynolds which managed sponsorships of NASCAR, the NHRA, Senior PGA Tour and other sport entities. His 27-year career in sports marketing was defined by lasting relationships, marketing creativity and a strong passion for motorsports.
T. Wayne touched many lives, personally and professionally, during his shortened life. He was known to be full of life and treat all people the same. He made friends wherever he traveled and frequently helped people anonymously in times of need. One of his many notable public creations was the Winston Cup Preview, an annual event that drew thousands of people to Winston-Salem each year. Not only did the event help local tourism but it raised hundreds of thousands of dollar for Brenner Children’s Hospital, The Winston Cup Wives Charitable Auxiliary and Wake Forest Baptist Medical Center’s Air Care program.
He had a true zest for life and a giving spirit. He was a man of impact and, even today, is missed by those who knew him. The T. Wayne Robertson Memorial Fund supports T. Wayne’s legacy of love and concern for people. Beneficiaries of the fund include a variety of local North Carolina charitable and public service-related efforts dear to T. Wayne including youth organizations, racing charities, law enforcement and fire department sectors. The Winston-Salem Foundation manages the T. Wayne Robertson Memorial Fund.
"The man who made Winston Cup Racing what it is today"